ATG completes £90 million Live Nation portfolio deal

The Ambassador Theatre Group yesterday completed the deal to purchase Live Nation's UK theatre portfolio.

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The £90 million acquisition of 16 venues across the country make ATG the biggest theatre holder. It now has 39 venues, which now includes West End venues the Apollo Victoria and the Lyceum, and one-third stake in the Dominion.

Ex-BBC Director General Greg Dyke will join ATG as Executive Chairman.

Howard Panter, ATG's joint CEO and creative director, who formed the company with his wife in 1992, said: “Live Nation Theatres is a very successful company, with first-class staff and significant customer loyalty.

Live Nation Theatres is a very successful company, with first-class staff and significant customer loyalty

“It is also blessed with some of the world's best producers and productions. Our aim is to help maintain the shows and theatres as vibrant successes. It will be a privilege to operate this additional group of historic venues.”

Greg Dyke said: “I am delighted to be joining ATG as Executive Chairman. I've known the Group for many years and seen it grow from its early years in Woking to become one of the biggest theatre operators in the UK. ATG is a great British success story and the acquisition of the Live Nation Theatres will make the Group even more successful, and I'm looking forward to being part of its future.”

ATG continues to be a successful UK theatre producer.

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