The Association of British Theatre Technician's ABTT Theatre Show was another success despite fears that London's most severe tube strike for 12 years would play havoc with the visitor attendance.
The Show's organisers are delighted to report that whilst pre-registrations were a healthy 10% up on last year, the total visitor count to the show was only slightly affected by the strike on London's underground system, down by 15% on 2008's figures.
Feedback from exhibitors has been very positive
Roger Fox, Show Director, commented: “We were delighted by the attendance at this year’s show and very happy to have maintained our position as a leading event in the industry’s calendar despite the tube strike. We were only 15% down overall on last year's visitor figures, which proved that people battled against the odds to attend. Feedback from exhibitors has been very positive.
Claims are that the quality of visitors remained very high with orders being placed at the Show. We’re looking forward to an exciting 2010 Show on 16 and 17 June which will follow the third London Theatre Engineering and Architecture Conference.”
Overall the Show held its position as a key industry event, bucking trends in a difficult financial climate and a general trend for exhibitions to be affected by cuts in marketing budgets, the Show presented a ‘Full House' comprising over 100 exhibitors. Its success is attributed to its compact footprint, an un-intimidating atmosphere and an ever-expanding visitor base.
The Show's organisers have highlighted their on-going investment into online registration, additional marketing spend and its highly anticipated Widgets & Wine Evening for the ABTT Awards, which was staged on Wednesday 10th June in the Royal Horticultural Halls' Conference Centre.
The most ground- breaking innovations in technical theatre
Over the years the show has witnessed some of the most ground- breaking innovations in technical theatre. Continuing this tradition for innovation a host of new exhibitors tread the boards of The Royal Horticultural Halls for the first time including, Yamaha, Midas Prosound, Cadac, Schnick Schnack, L'Acoustics, Naotek, Terralec, SSE Audio, Red Square Audio, and Kotobuki Corporation.
The ABTT Theatre Show 2010 takes place at London's Royal Horticultural Halls on June 16th & 17th.