Good news for the industry this week, as The National Theatre report their highest-ever audience figures of 817,000 during the last financial year.
In the company's annual report, the theatre announced a 93% capacity, a 6% jump from the previous year, indicating that it is not only surviving the recession but moving forward. The theatre has introduced Sunday matinees, meaning the Southbank theatre is now performs seven days a week, with a reported 99% capacity rate during a four month trial period.
Artist Director, Nicholas Hytner, said The National Theatre had “got pretty nifty at knowing what to schedule when.”
The theatre will also endure a £50 million series of upgrades which will include a new education centre and improvements to the building.
It was also announced today that Rory Kinnear will perform his Hamlet late next year, with Hytner directing. The pair have worked together on the NT production of The Man of Mode, for which Kinnear won an Olivier.